About
Planet3 Communications Ltd., directed by its CEO, Joanne Smale, is a Toronto based event-management; production, promotion and publicity firm, working with a wide spectrum of international, national and local clients. For over 25 years, we have specialized in the entertainment and special event industries, continuously strengthening our resources and network for live event production and client profile enhancement. Although many projects are arts and culture driven, Planet3 also prides itself in direct involvement with global and regional social concerns.
Planet3’s diversity in the arts, cultural and entertainment industries is evident within our clientele roster, working alongside such prestigious events as du Maurier Downtown Jazz festival, Cree Ecolodge (Moose Factory), Hot Docs, Toronto International Film Festival, imagineNATIVE film festival, Caribana, both Corso Italia Toronto Fiesta and Taste of Little Italy street fairs, Toronto City Hall/Nathan Phillips “Square in Motion” and the Andrea Bocelli concert. Planet3 has been involved with the Canadian Academy of Recording Arts and Sciences (CARAS) and the Juno Awards since the mid-eighties, in addition, co-launching the Governor General Awards in Visual Arts – the year Alanis Obomsawin was inducted. Innovative and cutting edge, Planet3 was significant in launching new industries and concepts within the Canadian cultural blueprint: Sirius satellite Radio, Eagle Rock Entertainment Canada, Yonge & Dundas city Square, National Film Board’s Mediatheque, Bell Sympatico-MSN’s MusicMatch and the Canadian Walk of Fame, to name a few.
Since working with the Toronto International Film Festival’s Rogers Industry Centre in the late 90’s, Planet3 has launched many award-winning world film premiers at the Festival, in addition to promoting master filmmaker Allan King’s most recent works. Planet3 has produced full festival publicity campaigns for events such as Hot Docs, imagineNATIVE, ReelWorld and Spinning Wheel festivals. Most recently, we launched the popular family film, Daniel and the Superdogs nationally throughout Canada, along with ScaredSacred – a film by Velcrow Ripper and Cari Green.
Planet3’s strong relationship with the media over the years is demonstrated through their involvement in launching eye Weekly, the Toronto Star’s section ‘What’s On’ and the Women’s Television Network (WTN), as well as an affiliation with CHART Communications Inc., NOW magazine and CBC Country Canada.
We’ve worked closely within the music industry for such clients as Bruce Cockburn, Canadian Music Café (TIFF), Vern Cheechoo, Ron Davis, True North records, Putumayo records, Jeff Healey and the Canadian Aboriginal Music Awards. Other projects have also included the Women’s Snooker Association of Canada, World Wrestling Federation plus various renowned clubs and eateries such as The Horseshoe Tavern, The Guvernment and Senator restaurant.
Planet3’s work with both the local and global communities, have included Freeing The Human Spirit: Jeremy Irons and Kate McGarrigle, Sistering: 5th Annual Funny Girls and Dynamic Divas, the Canadian Landmine Foundation, Eco Lodge (Moose Factory), Lake Ontario Waterkeepers. We have also been instrumental in the success of Power: the film with Robert Kennedy Jr., Ecofest, Rally Against Apartheid/Nelson Mandela, WOMAD, Tears Are Not Enough, Concert for Casey House (an AIDS hospice program) and many national literacy campaigns.
Please refer to our attached client roster for extended list of clients and events.
Planet3 Communications hold nothing more important than the best interests of our clients.